This rule triggers when SiteGrasp detects that you have more than one redirect from the given url to the final landing page.


Redirects trigger an additional HTTP request-response cycle and delay page rendering. In the best case, each redirect will add a single roundtrip (HTTP request-response), and in the worst it may result in multiple additional roundtrips to perform the DNS lookup, TCP handshake, and TLS negotiation in addition to the additional HTTP request-response cycle. As a result, you should minimize use of redirects to improve site performance.

Here are some examples of redirect patterns:

  • uses responsive web design, no redirects are needed - fast and optimal!
  • → - multi-roundtrip penalty for mobile users.
  • → → - very slow mobile experience.

Learn the fundamentals of responsive design to deliver a great multi-device experience and eliminate unnecesary redirects.

If your site requires redirects, please see Google's Redirects and User-Agent Detection guidelines.

Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.